Posts Tagged ‘ Leadership ’

What is a Persona?

July 6, 2017
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What is a Persona?

Personas are highly detailed fictional characters, representative of the majority of users and of other stakeholders who may not directly use the end product. Personas are created to identify the needs of the target user base. Creating specific Personas can help the team better understand users and their requirements and goals. Based on a Persona,…

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Responsibilities of the Product Owner in Scrum Processes

February 20, 2017
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Responsibilities of the Product Owner in Scrum Processes

The Product Owner represents the interests of the stakeholder community to the Scrum Team. The Product Owner is responsible for ensuring clear communication of product or service functionality requirements to the Scrum Team, defining Acceptance Criteria, and ensuring those criteria are met.     In other words, the Product Owner is responsible for ensuring that the…

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Leadership in Agile

March 25, 2013
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Management guru Peter Drucker once said, “Management is doing things right; leadership is doing the right things.” Great leaders have an uncanny ability to motivate people to go that extra mile. Leadership differs from management in that management focuses on controlling and getting things done while leadership focuses on empowering people so that they do…

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