The product owner is an important part of a Scrum project. He/She represents the interests of the stakeholder community to the Scrum Team.
The product owner is responsible for ensuring clear communication of product or service functionality requirements to the Scrum Team, defining Acceptance Criteria, and ensuring those criteria are met. In other words, the Product Owner is responsible for ensuring that the Scrum Team delivers value. The Product Owner must always maintain a dual view. He/she must understand and support the needs and interests of all stakeholders, while also understanding the needs and workings of the Scrum Team. Because the Product Owner must understand the needs and priorities of the stakeholders, including customers and users, this role is commonly referred to as the Voice of the Customer.
The table given below, summarizes the Product Owner’s responsibilities in the various Scrum processes.
Process |
Product Owner Responsibilities |
Create Project Vision |
|
Identify Scrum Master and Stakeholder(s) |
|
Form Scrum Team |
|
Develop Epic(s) |
|
Create Prioritized Product Backlog |
|
Conduct Release Planning |
|
Create User Stories |
|
Approve, Estimate and Commit User Stories |
|
Create Tasks |
|
Estimate Tasks |
|
Create Sprint Backlog |
|
Create Deliverables |
|
Groom Prioritized Product Backlog |
|
Demonstrate and Validate Sprints |
|
Ship Deliverables |
|
Retrospect Project |
|
Responsibilities of the Product Owner in Scrum Processes
The other responsibilities of a Product Owner are:
- Determining the project’s initial overall requirements and kicking off project activities; this may involve interaction with the Program Product Owner and the Portfolio Product Owner to ensure that the project aligns with direction provided by senior management
- Representing user(s) of the product or service with a thorough understanding of the user community
- Securing the initial and ongoing financial resources for the project
- Focusing on value creation and overall Return on Investment (ROI)
- Assessing the viability and ensuring the delivery of the product or service
The Product Owner as the Voice of the Customer (VOC)
As the representative of the stakeholder, the Product Owner is said to be the Voice of the Customer as he ensures that the explicit and implicit needs of the customer are translated into User Stories in the Prioritized Product Backlog and later on used to create project Deliverables for the customer.
Chief Product Owner
In the case of large projects with numerous Scrum Teams, having a Chief Product Owner may be a necessity. This role is responsible for coordinating the work of multiple Product Owners. The Chief Product Owner prepares and maintains the overall Prioritized Product Backlog for the large project, using it to coordinate work through the Product Owners of the Scrum Teams. The Product Owners, in turn, manage their respective parts of the Prioritized Product Backlog.
The Chief Product Owner also interfaces with the Program Product Owner to ensure alignment of the large project with the program goals and objectives.
In short, it is the product owner, who ensures that the team delivers value.