Personas in SCRUM

June 1, 2018

Personas are highly detailed fictional characters, representative of the majority of users and other stakeholders (who may not directly use the end product). Personas are created to identify the needs of the target user base. Creating specific Personas can help the Scrum Core Team better understand users and their requirements and goals. Based on a Persona, the Product Owner can more effectively prioritize features to create the Prioritized Product Backlog.

Creating a Persona

Creating a Persona involves assigning a fictional name and preferably a picture such a stock image to the character. The Persona will include highly specific attributes such as age, gender, education, environment, interests, and goals. A quote illustrating the Persona’s requirements can be included as well. The personas can be used to select a small group of users to form a trageted focus group. Or this group may be selected randomly from a large pool of users and their input can be used to create or refine Personas.

Below is an example of a Persona for a travel website:

Vanessa is a 39 year old resident of San Francisco. She is pursuing her passion for traveling after having a highly successful career as an attorney. She likes to have options while picking air travel and accommodation services so that she can choose the best and the most affordable. She gets frustrated with slow and cluttered websites.


Tags: ,

Leave a Reply

Your email address will not be published. Required fields are marked *


Follow Us On

daughter in law fuck moviewaphd
sexy fucking girls hot song video
defloretion indian pronvideo khatrimaza full pro
xxx sex youtube desi xnxxx
xnxx.teen pornsos
mofos hd sex com xhamsr
housewife fuck choda chudi wala
village xxx video download anuja sathe
sex bule film dogxxxwww
hentai plants ferris wheel hentai
wwwxxxnxcom videos mobile mallu unseen
aakriti kakkar maine apni maa ko choda
tamil alto 800 vxi