What is a Persona?

July 6, 2017
By

Personas are highly detailed fictional characters, representative of the majority of users and of other stakeholders who may not directly use the end product. Personas are created to identify the needs of the target user base. Creating specific Personas can help the team better understand users and their requirements and goals. Based on a Persona, the Product Owner can more effectively prioritize features to create the Prioritized Product Backlog.

Creating a Persona

Creating a Persona involves assigning a fictional name and preferably a picture, like a stock image, to the character. The Persona will include highly specific attributes such as age, gender, education, environment, interests, and goals. A small group of users are selected to form the focus group and this group may be selected randomly from a large pool of users or can be selected specifically to represent all the major Personas being targeted. A quote illustrating the Persona’s requirements can be included as well. Below is an example of a Persona for a travel website.

An example for this concept Personas

Vanessa is a 39 year old resident of San Francisco. She is pursuing her passion for traveling after having a highly successful career as an attorney. She likes to have options while picking air travel and accommodation services so that she can choose the best and the most affordable. She gets frustrated with slow and cluttered websites.

Share

Tags: , , , , , , , , , , , , , , , , , , , , ,

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe

Follow Us On

daughter in law fuck antarvasnasexvideos.net moviewaphd
sexy fucking girls wowindiansex.info hot song video
defloretion pornodoza.info indian pronvideo
tubeporn.com pornwap.tv khatrimaza full pro
xxx sex youtube black-porno.org desi xnxxx
xnxx.teen pornohaba.mobi pornsos
mofos hd sex com hdxxxvideo.mobi xhamsr
housewife fuck pornhauz.com choda chudi wala
village xxx video download indiansexgate.mobi anuja sathe
sex bule film redwap2.com dogxxxwww
hentai plants hentai.name ferris wheel hentai
wwwxxxnxcom indianporno.info www.sex videos hd.com
xvideo.com mobile freeindianporn2.com mallu unseen
aakriti kakkar xxxindianfilms.pro maine apni maa ko choda
tamil play.com sobazo.com alto 800 vxi